WebMarketCentral

JANUARY 9, 2008

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Google vs Yahoo from E-Marketing Performance Ashley Graham posts about the Google vs Yahoo tool, which enables you to visually compare the results for any search term on the two most popular search engines.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. No flashing whack-a-mole banners.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

MARCH 3, 2008

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

FEBRUARY 27, 2008

related websites and tools either got their start or got traction in 2007. A number of new social networking, social search, social bookmarking, and other Web 2.0-related Here are some of the most notable new sites and tools that made it onto the radar last year. net Billed as "the complete Web 2.0 net, complete Web 2.0 net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

NOVEMBER 30, 2007

And the most surprising point: 16% of respondents said they didn't share SEM results with their agencies. My question is: why isn't their agency managing their SEM program in the first place? It's one of the best pieces I've seen providing clear, concise and practical advice on maximizing content network results.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

Marketing Craftmanship

JANUARY 5, 2012

Since its founding in 2007, Glassdoor.com has become an important research tool for job hunters, corporate recruiters, and anyone looking for unvarnished behind-the-scenes insight into what really goes on behind corporate doors. Learning to Live With Employee Opinion.

PR 100

PR Social Media Tools Media 100

WebMarketCentral

FEBRUARY 20, 2008

Search and the Pareto Principle by Search Engine People Blogger Jeff Quipp demonstrates how the 80/20 rule applies to planning and execution for SEO and SEM, for example, "20% of content is responsible for 80% of site traffic and/or links." Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Hubspot

JANUARY 7, 2014

Created: September 21, 2007. Created: November 12, 2007. Created: November 28, 2007. Created: October 1, 2007. 14) SEO SEM Social Media (Digital Search & Internet Marketing). Do you think Google is killing SEO? These are all types of discussions you''ll find in the SEO SEM group on LinkedIn.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

WebMarketCentral

JANUARY 28, 2008

Here are (part one of) some of the best posts and stories devoted to SEO in 2007: 20 Hard Core SEO Tips by SEO Theory and Analysis Blog A compelling mix of indispensable (Learn how to write Who, What, Where, When, and Why in 4 paragraphs or less. ”) and questionable ( Stop using keywords in your URLs.

SEO 20

SEO Wiki Best Practices Allocation 20

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

NOVEMBER 24, 2008

9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan. . #9: Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

SEPTEMBER 14, 2007

Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008. Thinking of bringing SEM and SEO in-house?

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In First, it should be noted that Google search, Google content and Yahoo search are still the top three PPC vehicles. MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF).

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

and StumbeUpon for B2B marketing in early 2007. I've had some success with Wikipedia, although the editors there are so hostile to anything remotely commercial that it's tough; I think Google's Knol may offer greater possibilities. I started experimenting with social bookmarking sites like Digg, del.icio.us

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Single Grain

JUNE 26, 2020

Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Google Optimize.

Traffic 145

Traffic Paid Content SEO Organization 145

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. OpenText Corporation debuted the first pay per click ads paving the way for an early form of SEM, but it wasn’t called that yet. SEM versus SEO. Early SEM Evolution.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

WebMarketCentral

FEBRUARY 11, 2008

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. What do marketing professionals need to know about online video? The good news is that we all have more creativity within us than we probably give ourselves credit for.

Research 20

Research Planning Best Practices Buying Cycle 20

Online Marketing Institute

DECEMBER 23, 2010

What better way to measure the quality of SEO work than to view where the website ranks for target keyword terms on the likes of Google and Bing? He wanted to start an agency where companies would hire him to make their websites "pop up" when certain searches were performed on Google, Yahoo, and MSN. And it seems fairly logical.

SEO 40

SEO SEM Paid Search Agency B2B 40

WebMarketCentral

FEBRUARY 18, 2008

With that in mind, here are a few of the best articles and blog posts from 2007 on optimizing website copy for SEO.

Copywriting 20

Copywriting SEO Best Practices SEM 20

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right.

Social Media 134

Social Media Media Paid Search Agency Twitter 134

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007 Original research on the quantitative impact of social bookmarking on b2b site traffic.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

Webbiquity

JANUARY 17, 2011

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% B2B Marketing: Red-Headed Step-Child of SEM World?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

WebMarketCentral

MARCH 11, 2008

It's the final—and best—installment of WebMarketCentral's Best of 2007 series. Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. A rap about link building. What's going on here? Smashing Magazine provides an extended collection.

Creativity 20

Creativity Marketing Analytics Tools Adwords Advertising Agencies 20

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. seems somewhat odd; you should NEVER outsource SEM without ongoing reporting and analysis as part of the service offering.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

Webbiquity

NOVEMBER 28, 2011

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.”

Paid Content 100

Paid Content Statistics Social Media Paid Search Agency 100