MarketingSherpa Releases 2008 Search Marketing Benchmark Guide
WebMarketCentral
SEPTEMBER 14, 2007
Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007. Marketers rate SEO second and search engine marketing (PPC) ads third in terms of ROI, behind only house-list email marketing. Online banner ads and print advertising receive the lowest grades for ROI.
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