Remove 2007 Remove Advertising ROI Remove Loyalty Remove Segmentation
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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Here are the seven top digital advertising trends that every marketer should know in 2020. 4) Tap into Mobile and In-game Advertising .

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How to Calculate Social Marketing ROI

Paul Gillin

We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. ROI ((net profit – cost )/ cost ). That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Customer loyalty.

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