Thu.Feb 23, 2012

Biznology

Social Business within the Enterprise: Is It Revolutionary?

Biznology

Image via Wikipedia.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s a pain in the arse because it’s yet another social network to join.

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Trending Sources

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you?

Lead Generation or Demand Generation? It’s All Just Content Marketing!

Marketing Insider Group

Last week, Eric Wittlake (@ wittlake ) wrote a great post called Lead Generation is Crippling Demand Generation where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

12 Ways to Create a User-Friendly Website Registration Process

Hubspot

As a user, registering for websites is no fun. Because it's on a computer, it's only slightly less annoying than filling out paper forms -- falling somewhere between standing in line and watching water boil on the spectrum of most tedious activities in the world. But it's part of doing business in the online world, and because most website visitors are quite used to the process, they've also come to have pet peeves over UX and UI choices businesses make around their registration process.

The Inbound Marketing Multiplier: How to Maximize Your Inbound Efforts

Modern B2B Marketing

by Maria Pergolino Are you using a mix of inbound and outbound marketing for your lead generation efforts? You should be. Outbound marketing is any paid marketing – both online and offline – used to acquire new leads.

What Business-Owner Needs to Know about Social Media Marketing

Tomorrow People

Three things every business-owner needs to know about social media marketing and why social marketing is still not working for every business. Social media marketing. It’s one of the biggest things to hit the world of marketing for some time. But many business-owners are leaping head first into social media marketing – without taking some essential rules into consideration first. This is causing many companies to fail at winning with social media marketing.

Content Marketing – Quality vs. Quantity

Great B2B Marketing

Let’s face it – there are days when the creative well is dry and you would rather go to the dentist than write some fresh content for social media or your website. After all, if you can’t create outstanding content, why do it at all? You may be tempted to chuck the whole thing and back to doing something more fun – like filling out expense reports. I promise that you will be rewarded by your decision to stay the course and persevere with content marketing, but it will require a switch in mindset.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

6 Sales & Marketing Strategy Recommendations for 2012

ViewPoint

I’m an avid reader of Bob Apollo’s “Accelerating Revenue Growth” blog. Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges.

When a Fan is Not a Fan -- Getting the Highest Quality Facebook Following

SnapApp

You likely know that Facebook is the premier social media platform for reaching a high quantity of people. It's the second most frequently visited site on the web, surpassed only by Google. It's the subject of Dummies guides and web tutorials. With the click of a button, Facebook members can subscribe to your message by the thousands. However, your Facebook audience may not be as engaged as you may think.

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