Fri.Feb 17, 2012


Facebook’s Frictionless Sharing Creates Real Friction


Image via Wikipedia. Earlier this week I read a post by Amber Naslund over at her Brass Tack Thinking blog. She did a nice job of actually thinking about something that I feel is an affliction rather than a development in the social space: frictionless sharing.

How to Avoid the Pitfalls of B2B Marketing

Great B2B Marketing

I recently read an interesting book about the middle ages, titled World Without End by Ken Follet. In it, the origin of the term pitfall was discussed. It seems that the English soldiers had trouble with the French Calvary due to their huge horses and heavy armor.

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Friday Wrap-Up: This Week in B2B Marketing Tips


Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! The 5 Most Inspiring Marketing Books I’ve Ever Read This post walks through

6 Compelling Reasons You Should Use Pinterest for Marketing


Just recently, Pinterest hit more than 10 million unique visitors , making it one of the fastest growing websites ever. In the past six months, visits to Pinterest grew by 4,000% , receiving 11 million hits in just one week.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

B2B Magazine Digital Strategies Netmarketing Recap – San Francisco

Modern B2B Marketing

by Jason Miller Yesterday I attended the B2B Netmarketing breakfast here in San Francisco. I love these events because it’s a giant room full of B2B marketers who are there to learn and network.

Combined Arms: Synergizing Your Mobile Message With Other Platforms


Mobile marketing is powerful. It reaches customers quickly and inexpensively, with a short enough turnaround time that you can make changes in real time. But it's even more powerful when combined with your other marketing efforts. In fact, the more interwoven your different advertising impressions are, the more effective each will be. Synergy is when multiple elements combine to create something greater than the total of their individual contributions.

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