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B2B Social Media Marketing: Focus on leads, not likes

markempa

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. “Not

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). Television hit a tipping point - but channels (NBC) don’t. Given the organizational and culture change issues, someone who is an insider and onsite is an important success criteria.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. It was the 2016 winner of the "Marketing Campaign of the Year SME" category.