ViewPoint

FEBRUARY 13, 2018

Jim Obermayer is the founder of the Sales Lead Management Association , and host of the Funnel Radio Channel. Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders.

PointClear 149

PointClear Ethics Budget Programs Business 149

Only B2B

FEBRUARY 1, 2023

You must use a variety of lead generation techniques that complement one another to generate leads and turn them into paying clients if you want to succeed. Different Lead Types Marketing leads, sales leads, and customer leads are the three basic categories of leads.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

markempa

MAY 18, 2005

Ultimately, the motivation behind this book is: The complex sale requires great synergy between marketing and sales. Economic conditions are such that the buyer requires a more thorough business case to justify the purchase decision. Marketers are driven by necessity to focus on immediate tactics, not long-term strategy.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120