ROI, SME and Web 2.0 - B2B Marketing Zone

B2B marketers are stumbling in the dark

Online Marketing Institute

NOVEMBER 2, 2010

27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil? 237 posts from The Drama 2.0 237 posts from The Drama 2.0 He’s wrong. 25 comments Nokia upsets blogger due to marathon PR failure 24 comments Gap listened to its customers, or did it?

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Directive Agency

JULY 26, 2016

That’s why smart marketers and good agencies measure the ROI of the recommendation against the effort it takes to implement it. What they should look for: An agency that measures their success on the actual dollar value ROI to the client instead of simply focusing on unnecessary metrics as success of the campaign. Ask for references.

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B2B marketers are stumbling in the dark

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