article thumbnail

How to grow your email list for free in 2021

ConvertKit

You can nurture leads into paying customers. Email marketing has a proven high ROI. And the ROI of email is four times higher than any other marketing channel! Here are some ideas: Create a lead magnet. A lead magnet is free information that you package into a downloadable format. Here’s why.

Opt-out 135
article thumbnail

CMWorld in Review: people, personas, PAC-MAN and taco trucks

NetLine

And, When deploying an outbound content syndication lead generation campaign, it’s helpful to immerse yourself into the average org chart of the company size you’re targeting. Basically, these are people who are plopping themselves right into the sales funnel by researching and consuming content independently. Hello, managers!