Customer Experience Matrix
JULY 22, 2010
Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management. Again, there was already one transaction: Silverpop/Vtrenz in 2007. A handful of vendors managed to survive as independent firms: the big winner has been Unica , which competes successfully among high-end buyers.
Customer Experience Matrix
OCTOBER 27, 2006
Firms like Eloqua and Vtrenz provide a mix of features—essentially, email and Web campaigns for lead generation and nurturing—that don’t match my usual categories. They are not campaign management or marketing automation or marketing resource management, although they do all of those things to some degree.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
WebMarketCentral
MARCH 3, 2009
Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. tags: marketing automation software, Marketo Lead Management 3.0,
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Posted by: Engago Team | August 28, 2008 at 04:20 AM Thanks, Laura, you are such a fantastic resource for the B2B marketing crowd!
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Smaller firms typically don't have the resource bandwidth to make this rotation feasible either.
Expert insights. Personalized for you.
120 
Let's personalize your content