SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display
QuanticMind
OCTOBER 24, 2017
A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). To get a better sense of your audience, it’s important to determine demographics, actigraphics (a picture of their behavior) and psychographics (a picture of their mentality and emotions).
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