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8 Email Marketing Mistakes that Decrease Conversion Rates

Mailmunch

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Is Email Marketing really dead? According to Campaign Monitor, email marketing boasts a 4200% ROI which is $42 for every $1 spent. 59% of B2B marketers prefer email for lead generation.

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How To Handle Negative B2B Reviews Tactfully

Valasys

They keep on upgrading their products & services, customer service & invest in discovering new methodologies to improve the experiences of their potential & existing customers. How Negative Reviews Work in Favor of B2B Marketers. How Negative Reviews Work in Favor of B2B Marketers. How to Respond To Negative Reviews.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

For most SaaS companies, the reasons to start content marketing are beyond compelling. For instance: On average, content marketing costs 62% less than traditional marketing, yet generates around 3x more leads. SaaS companies that use content marketing see 30% higher growth rates and 5-10% higher retention rates.