Terminus

OCTOBER 29, 2021

Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers. Why is this a misconception?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Rollworks

JUNE 3, 2018

It’s best suited for B2B companies selling to mid-size to enterprise-level businesses with multiple stakeholders that influence the purchase decision. Because it’s designed to reach these key influencers individually and turn them into advocates for your product who will do some of the selling for you. Phone numbers?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Vidyard

FEBRUARY 2, 2021

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Video for Sales Statistics 1.1 Video Publishing and Production Statistics 2.3 Optimize Support with CRM Integration and Video Analytics 6.1 Support CRM Integration 6.2 Where to Use Video in the Sales Cycle 4.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 Get the ‘Production’ Basics Right 1.1 Video for Sales Statistics 1.1 Video Publishing and Production Statistics 2.3 Would this be helpful to them even if they never purchased our product? The Benefits of Video for Sales 1.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65