How to Map Lead Nurturing Content to Each Stage in the Sales Cycle
Hubspot
FEBRUARY 16, 2012
With lead nurturing , however, you can bring those leads through your sales funnel and garner 4-10 times the response rate compared to a regular email blast while doing it [Source: SilverPop/DemandGen Report]. Purchase: Leads are ready to make a purchase. But how do you do that? How Content Mapping Works.
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