Envy

APRIL 5, 2022

First-party data is information collected passively by brands directly from their customers with their consent, through their own channels, like their website, email, SMS and loyalty programs. Gaining a better idea of the path your customers take before converting so you can optimize the most impactful buyer touchpoints.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Martech

JUNE 3, 2022

For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results.

Marketing Automation Services 137

Marketing Automation Services Enterprise Management Work Management Marketing Management 137

Convert

MARCH 21, 2023

Data Privacy You want to maintain respect for privacy, especially when studying user behavior across your marketing touchpoints. If you’re going to be bringing a third party into your relationship with your customer, ensure they share the same privacy values.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52