Zoominfo

JULY 2, 2020

Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Get the right people on board.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JULY 2, 2020

Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Customer Experience Matrix

APRIL 25, 2013

Given how much vendors and analysts love to create new categories, I’m genuinely perplexed that no one has yet named this one. Some interaction managers do create predictive models, and the really big vendors (IBM, SAS, Oracle) have all three key components (CDI, real-time decisions, and predictive models) somewhere in their stables.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

chiefmartech

MARCH 20, 2018

It’s notable that most of the tools in their stack fall into that combined category in the middle, maintaining continuity with customers from their first pre-sales touchpoints through post-sales relationships. This is a rich marketing stack with deep capabilities, but my impression is that it’s very well rationalized.

Enterprise Management 44

Enterprise Management Network Marketing Marketing Management Reachforce 44

Martech

JANUARY 13, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. In fact, Marketo’s Sales Partnership feature shares customer intelligence across every touchpoint in the buyer journey. Click here to download! Product overview.

Marketo 119

Marketo Marketing Automation Services Enterprise Management Marketing Management 119

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120