I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
Customer Experience Matrix
APRIL 25, 2013
I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines. Pricing is based on the number of data sources and touchpoints, with additional charges based on data storage. Those are something new. These will further speed deployment. Cost begins around $150,000 per year.
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