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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. “The social strategy must be part of the online and PR strategy, which, in turn, are part of the integrated marketing strategy. Social is not an isolated activity.&#