Remove POS Remove PPC Remove Sales Qualified Opportunity Remove SEM
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Making Sense of Marketing Acronyms: Part 1

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SEM (Search Engine Marketing) Using paid ads on search engine results pages to drive traffic to your website. PPC (Pay-per-Click) An online advertising model where you only pay when someone clicks on your ad. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale.