Making Sense of Marketing Acronyms: Part 1
Bluetext
MAY 8, 2023
PPC (Pay-per-Click) An online advertising model where you only pay when someone clicks on your ad. ICP (Ideal Customer Profile) A detailed description of your dream customer, including demographics and psychographics. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale.
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