What Percent of Leads Should Sales Close?
ViewPoint
AUGUST 2, 2017
Process for following up on leads: The prospect experience can be compromised on the front-end (by pushy appointment setters, by inexperienced junior telemarketers reading from a script or by generic messages shell-shocking them from a spam cannon). Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment.
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