B2B Marketers Go for a Win with Customer Retention
Marketing Interactions
OCTOBER 5, 2022
When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Another report finds improving CX is a top three objective as well as a top 3 challenge for B2B marketers.
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