Buzz Marketing for Technology

JUNE 27, 2008

I had been reading about a KM process that entailed one-on-one coaching of front-line people to use knowledge and technology effectively, and named this (for internal selling purposes, and with a tip of the hat to Drucker) Personal Productivity Improvement (PPI).

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

LEADership

AUGUST 20, 2013

9 Search Marketing Tips for Effective B2B Lead Generation. HERE ARE 9 SEARCH MARKETING TIPS FOR EFFECTIVE B2B LEAD GENERATION: UNDERSTAND THE NEW RULES OF RESEARCH. REALIZE THAT PHONE CALLS CAN STILL TRUMP FAQ PAGES. The post 9 Search Marketing Tips for Effective B2B Lead Generation appeared first on LEADership.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. For that matter, you and I are brands. This seems very strange to me.

Twitter 147

Twitter CRM Business Paid Search Agency 147