Hubspot

JUNE 14, 2018

While those two areas alone are significant, blockchain’s impact could go beyond currency and finance to affect marketers of all products and services: 1. Mark Zuckerberg has become the fall guy for a problem that extends far beyond Facebook: our personal data can easily be bought and sold to advertisers. Bitcoin, of course.

Digital Asset Management 78

Digital Asset Management P2P Work Management Marketing Management 78

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* But these artificial labels do not work because no matter what you are selling, you are selling to a person. The highest-ranking answer? ‘No

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* But these artificial labels do not work because no matter what you are selling, you are selling to a person.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Drive People to Opt-In. “To Great news, right!? Think Beyond B2B. Steal from B2C. Keep a Content Calendar.

Social Media 96

Social Media Media B2B Tips 96