Unique Selling Propositions for SaaS: Stand Out or Go Home
Adobe Experience Cloud Blog
MAY 9, 2017
Another benefit of having a USP is that your sales efforts will always be targeted successfully. Vend, a retail point of sale (POS), inventory management, and e-commerce cloud software, provides an excellent example. Managing a SaaS business without a clear Unique Selling Proposition is next to impossible.
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