Apollo
OCTOBER 18, 2018
Some things to think about tracking, what’s your SQO conversion rate? He measures Engagement by the open rate for these emails and the connect rate of these calls. He measures the Quality of Results by the conversion rate of the accounts who booked meetings to sales. open rate and a 17% call connected rate.
Apollo
OCTOBER 18, 2018
Some things to think about tracking, what’s your SQO conversion rate? He measures Engagement by the open rate for these emails and the connect rate of these calls. He measures the Quality of Results by the conversion rate of the accounts who booked meetings to sales. open rate and a 17% call connected rate.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PathFactory
JUNE 16, 2023
At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs. It looked something like this: TOFU content for pre-MQL MOFU content for MQL-SQL BOFU content for SQO This was a relatively simple approach, but it worked.
PathFactory
APRIL 20, 2021
At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs. BOFU content for SQO. If your content is generating engagement once people actually get there, but your email open rate is still low, then your subject line is the problem. Back to you.
Bluetext
MAY 8, 2023
ESP ( Email Service Provider) A company that helps you with your email marketing, from sending messages to keeping track of open rates. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale. CPC (Cost Per Click) The cost of one single click on your ad or link.
Expert insights. Personalized for you.
66 
Let's personalize your content