Salesforce Marketing Cloud

FEBRUARY 2, 2022

The Opens Activity Audit identifies where you are using email opens in Engagement Studio, Automation Rules and Dynamic Lists to help you prioritize and manage changes to your marketing programs. This helps you better personalize your customers’ experiences across all touchpoints.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Single Grain

AUGUST 7, 2023

Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. SMS ads have a 5X open rate compared to marketing emails.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Convert

APRIL 12, 2022

Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52