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Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Adobe Experience Cloud Blog

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Use social media to drive opt-ins. Go Viral - Encourage sharing in your email. Reduce time spent on unqualified leads.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? This can include opt-in management, bounce handling, unsubscribe processing, and suppression lists, as well as higher-end services such as dedicated IP addresses and capabilities like email preview, spam checking, link validation, and delivery monitoring.