The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
This, coupled with the prescribed workflow not lending itself to B2B account-based marketing (ABM), makes opportunity lead source a sometimes subjective—though always crucial—data point. As a marketer, you can pre-populate the links you create with multiple UTM_xyz tags to help you track: Source. Campaign name. Keyword term.
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