Convince & Convert
MARCH 6, 2012
Maybe Narrowcasting Trumps Broadcasting. There are other companies in this space, PeerIndex , Peek Analytics , that are all trying to do opinions, people are trying to do virtually the same thing. It’s just like doing some big favor for you in real life.
Single Grain
DECEMBER 6, 2019
Because influencer marketing is generally more authentic than corporate advertising: 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves. 58% of people have bought a new product in the past six months because of an influencer’s recommendation.
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