Optinmonster

MARCH 4, 2024

While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Objectives can range from increasing email open rates, improving click-through rates on a webpage, to boosting conversion rates on a product page.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

SnapApp

DECEMBER 12, 2017

Multivariate testing will offer marketers much more data on what works, and what doesn’t. Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. How will B2B companies up their email open rates?

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Convert

OCTOBER 27, 2021

You can test headlines for open rates, times of day to send, CTAs to click, etc. More lift at the front end, more touchpoints hit, more leads, more sales, higher average sales, and more repeat sales? Multivariate Tests. A multivariate test is like an A/B/n test on steroids. Send emails ?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52