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How to measure what marketing activities are actually driving revenue

MKT1

Attribution disagreements between marketing and sales are really commonplace—and if you’ve ever “argued” about attribution you know how frustrating it can be. That said, early on, you don’t need a complex multi-touch attribution model to figure out what’s actually going on.

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Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

8 half-day workshops taught by premier experts in their fields. You’ll takeaway an understanding of different attribution models, best practices for preparing your data, and solutions to common data and leadership challenges. Clarifying The Murky Waters Of Attribution – A Shark’s Perspective.