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Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

As NewsCred’s Neil Barlow says , predictability is “how the world’s largest brands continuously delight Wall Street investors and increase stock prices. To prove that the content you produce helps generate revenue, work with a data scientist to build an algorithmic multi-touch content-attribution model.

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How Display Advertising Benefits B2B Businesses

Valasys

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. This gives buyers the ability to negotiate for the best prices. The following might act as essential addendums to display ads: Videos.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). update their email addresses, contact information or even to reset their email preferences.