41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 5: Opportunities. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. MQL - All leads with an Autopilot lead score greater than 269. Opportunities by Lead Source. Lead count.
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