Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. It’s not viral unless it is. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent.

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Convince & Convert

APRIL 22, 2010

We’ve spent the past 2 decades gaga over technology, and lately with this tool called social media seems to have opened up another paradox of fundamental questions. Its vastness and fantastic viral nature is taking us zooming back DOWN to the hyper-local… I mean right down to the virtual chat over the backyard fence! Thank you.

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Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Kinship creates purchase intent.

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