Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
Adobe Experience Cloud Blog
MAY 9, 2013
To help, the agency conducted weekend retreats, statewide tours, Festi-Viral events led by the teens in different cities across the state. The rest of the US funded television and school campaigns from a $206 billion settlement — none of which was ever implemented by the state of South Carolina. And the budget did get hit by a bus.
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