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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Prior to Tippit , Craig was a consultant helping venture-backed Silicon Valley startups build their inside sales and lead generation teams. Marketo's Modern B2B Marketing.

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B2B Category Creators Episode 2 Transcript

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Then junior year we learned about startups and got super into startups. ” So all of a sudden, you just see a sea of people that were previously writing on the paper and pen, all of them take out their computers and they open up classmetric. A lot of startups were using mixed panel [inaudible]. He convinced us.