The Marketer's Guide to Developing a Strong Corporate and Brand Identity
Hubspot
OCTOBER 26, 2015
Branding may seem like a fluffy concept, but we're going to try to put some structure around it so any marketing team can get started defining their brand strategy. Marketers and advertisers can draw on their target audience's self image to direct their strategy and approach. Determine Where Your Company Sits in the Market.
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