3 Types of Marketing Attribution Software to Try in 2020
Hubspot
DECEMBER 13, 2019
Marketing Mix Modeling. Marketing (or media) mix modeling takes a very difficult approach than MTA. Rather than use a tag or pixel to follow the individual user around the web, MMM uses multivariate regressions to predict just how much of an impact certain sales and marketing tactics had on customer behavior.
96 
Let's personalize your content