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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads.

article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads.