Is Twitter for Business Even Worth the Trouble | social crm.
Convince & Convert
SEPTEMBER 20, 2010
but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. It's not a stand alone tool, but works best when integrated in the marketing mix. It's P2P and ONLY “personal brands exist in my Twitter stream. This seems very strange to me.
Let's personalize your content