Remove Marketing Leads Remove Multi-Channel Remove ROMI Remove Storytelling
article thumbnail

How to Define & Measure Social Media KPIs – Part VII

Valasys

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. According to HubSpot, over 40% of the world’s population is on social media.

article thumbnail

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. It is a challenge for marketers to identify the most relevant marketing channels across the web for targeting their prospects.