Martech

MARCH 11, 2024

No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown. Be proactive and put this into practice. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Vision6

JANUARY 31, 2023

Marketing emails are typically sent to a list of subscribers or customers who have opted-in to receive them, and they may be more heavily designed, with images, graphics and other elements to capture the attention of the recipient. Why are transactional emails important? Identify the recipient by name in the body of the message.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Convert

APRIL 29, 2022

Experimentation in B2B marketing is much harder than in B2C, greatly because of the long sales cycle and its implications. But when it comes to experiments, there’s no debate – robust marketing experiments are the gold standard to establish causality, and should be down to a science for every marketing leader. Here’s why.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

chiefmartech

OCTOBER 30, 2016

I do not believe in marketing “attribution”. Beyond the combined power of algorithms, data, software and professional know-how, the concept is — at its foundation — flawed. There is no single, common timeline sheltering all possible initiatives in the vast realm of marketing. A BLACK HOLE. What was it about?

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52