Marketing Automation Trends for 2010


Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Kevin Joyce , CMO, Market2Lead. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). responding to the continuing shift in power from vendor to buyer that Web 2.0

15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)


Both teams should be in regular communication about the questions each persona is asking at different stages of the sales funnel. Once you have identified the main buyer personas, the next step should be identifying and mapping content to each stage in the buying cycle.