Customer Experience Matrix

APRIL 26, 2011

MakesBridge also supports automated direct mail production, another feature favored by micro-business marketers. For this, the company has integrated with Cloud2You , a Salesforce.com App Exchange partner that loads selected records directly into templates to produce personalized mailing pieces.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

The ROI Guy

OCTOBER 22, 2010

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects. . Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. . Powered by Blogger.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 14, 2005

Indeed, if one examines basic IT infrastructure like servers, storage and basic applications such as e-mail, Mr. Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

AUGUST 4, 2010

Cut through the clutter - Buyers are inundated with marketing messages constantly via e-mail, web browsing, direct mail and advertising. Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Here are the top six benefits: 1. Powered by Blogger.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

For example, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years. Unfortunately, most of todays buyers suffer from Information Overload as a result of current "carpet bombing" marketing strategies. Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise".

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40