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Making Sense of Marketing Acronyms: Part 3

Bluetext

NPS (Net Promoter Score) A measure of customer satisfaction and loyalty, based on the likelihood of them recommending your product or service. WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. SMB: Small-to-Medium Business. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. PPC: Pay-per-Click. UI: User Interface.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. 81) Small-to-Medium Business (SMB). 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). 64) News Feed. 82) Smarketing.