Remove Loyalty Remove Multivariate analysis Remove Segmentation Remove Touchpoints
article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. You can create segments based on behavioral patterns, then predict and offer the products and services those distinct groups of customers might buy. A/B and multivariate testing tools. Some social analytics tools provide analysis only, while others let you manage your posts, too.

article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. You can create segments based on behavioral patterns, then predict and offer the products and services those distinct groups of customers might buy. A/B and multivariate testing tools. Some social analytics tools provide analysis only, while others let you manage your posts, too.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

In this section, we’ll cover books that get into the deeper aspects of marketing, such as customer loyalty, data-driven marketing, and AI marketing. The Effortless Experience: Conquering the New Battleground for Customer Loyalty. In the chapter about search/product discovery, Katsov explains semantic analysis and search methods.

article thumbnail

Customer Engagement Software for Small Businesses

TrustRadius Marketing

Customer Engagement Platforms can help you build customer loyalty and engage new customers. 10 User segmentation Drip email automation Usability Price API and integrations Data collection and export. The goal is to help users increase brand loyalty, employee productivity, and customer satisfaction. Zendesk Support Suite.

article thumbnail

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

Multivariate testing will offer marketers much more data on what works, and what doesn’t. Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. This enhances segmentation. . Kathryn Hawkins. Kent Lewis.