Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

Combined with other tools such as LeadLander, LivePerson and Salesforce, the average sales exec can be armed to the teeth with the tools to track, nurture and accelerate the close of prospects. We started out that way ourselves and found that sending emails on behalf of the sales team increased our open rates (because the emails were from a real person) and then let sales see how prospects responded.

Review 109

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

Combined with other tools such as LeadLander, LivePerson and Salesforce, the average sales exec can be armed to the teeth with the tools to track, nurture and accelerate the close of prospects. We started out that way ourselves and found that sending emails on behalf of the sales team increased our open rates (because the emails were from a real person) and then let sales see how prospects responded.

Review 100
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Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

Combined with other tools such as LeadLander, LivePerson and Salesforce, the average sales exec can be armed to the teeth with the tools to track, nurture and accelerate the close of prospects. We started out that way ourselves and found that sending emails on behalf of the sales team increased our open rates (because the emails were from a real person) and then let sales see how prospects responded.

Review 100

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen.