Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. The Top B2B Lead Generation Strategies.

Lead Ranking 347

Lead Ranking Lead Generation Paid Content Lead Scoring 347

Single Grain

OCTOBER 11, 2019

By making events a part of their marketing strategy, e-commerce brands have an opportunity to grow their business by using events to generate new leads, nurture strong relationships with their prospects and customers, and increase their overall sales and revenue. Dive Deeper: What’s the ROI of Throwing a Live Event?

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Ranking 101

Single Grain

JULY 5, 2023

That’s fine if you’re promoting content, such as a blog, case study, report or infographic. Write a 1,000-word lead nurturing email for a CMS company, explaining what CMS platforms are and why they improve the sales process. Write a 500-word case study for my moisturizer made for oily skin-types.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52