How to Drive More Profits With Experimentation: Full Funnel Testing Guide for 2022
Convert
JANUARY 17, 2022
But since those leads weren’t well qualified, they didn’t end up purchasing after the free trial. Your MQL numbers will drop. If the cost of acquisition outweighs the customer lifetime value (LTV), optimizing to get more customers becomes more like suicide. And not answering them before optimizing may lead to tragic results.
52 
Let's personalize your content